HIGH PERFORMING MEDIA, MINUS THE MYSTERY
Whether you need a top-to-bottom media plan or someone to fix a campaign that’s gone rogue, Eight Points Media is on it. Backed by nine years of experience, including four at Google, I take the guesswork out of your strategy. Let’s make sure your ads work as hard as you do.
Who You'll Work With
My name is Esteban Fernandez and I’ve spent 9 years getting to know the ad industry from every possible angle. I’ve worked at agencies, built successful in-house programs, and spent four years at Google managing over $150M in annual ad spend for enterprise and public health accounts. If there's one thing I've learned, it's that ads don't live in a vacuum. I’m bringing that holistic view to Eight Points Media to help you see the big picture—because real growth happens when everything works together, not just when you hit a metric on your dashboard.
Services
-
I don't just “run" ads, I build complete media plans that make sense for your specific business goals. Leveraging nine years of high-stakes experience, I handle everything from budget allocation to execution, ensuring your ads show up in the right place at the right time.
-
Broken tracking, tanking performance, or mysterious policy flags — I’ve seen it all. If your campaigns aren't behaving, I’ll step in to diagnose the issue and get things back on track. Consider me your personal campaign mechanic for whenever the platform decides to be difficult.
-
Stop trapping your ad performance in a black box. I offer custom training sessions designed to get your team up to speed on the latest Google Ads best practices. I’ll share the insider playbooks I learned during my time at Google, so your team can manage your ads with confidence.
-
Not sure if your current setup is burning money? I’ll dive deep into your accounts to find the leaks, wasted spend, and missed opportunities. You’ll get a clear roadmap of exactly what’s working, what isn't, and how to fix it.
-
Over 50% of ad performance is driven by the quality of your creative assets, not just the buttons you click in the dashboard. I bridge the gap between data and design by crafting punchy copy and creative strategies that actually grab attention and do the heavy lifting for your budget.